Working in the marketing department of a 'few' online retail stores keeps life interesting - day, after day...
E-commerce site mistakes
1. Too many dynamic pages that take valuable seconds to load.
2. Overestimating concurrent traffic — and spending too much as a result.
3. No consideration of resolving performance issues with software rather than buying new hardware.
4. Not making the site compatible with more than one Web browser.
5. Failure to get outside feedback on usability.