Encyclopedia of an Ordinary Life
by Amy Krouse Rosenthal
Her book is featured on cnn.com today
her book ranks #104 on amazon.com
her promo strategy...
Between January 25th and February 1st, hundreds of copies of Encyclopedia of an Ordinary Life were intentionally left in random places (taxis, public bathrooms, laundromats) in Chicago, New York, and San Francisco. Each book was inscribed with a note from the author, and the finder was encouraged to report back to Rosenthal's website (www.encyclopediaofanordinarylife.com) when and where the book was discovered.